The magic in unscripted TV is the ability to capture and tell real people’s stories in a way that connects to a broader audience.
But it’s not magic…it’s a science.
Rethinking UGC
Orson combines decades of experience in creating a stage for regular people to showcase their stories on TV with technology that can capture, produce and connect those stories with the brand’s story.
The Power of StoryStrips™
These are codified in a StoryStrip™, which allows you to send an immense amount of customers through for a constant stream of fresh authentic content.
How does Orson work?
Simple, a couple API calls and each customer is automatically interviewed and an episode is produced.
The AI Director Directs
Our built-in AI director interviews your users with thoughtful questions
The Magic (and Science) Begins!
Orson’s automation selects music and visuals that sync with the story at the right moments for a beautifully crafted video that connects with the audience in a meaningful, deeper way. Zero editing required.
Users Answer
Directors help pull the best story elements out of your users and empower them to do as many takes as they want.